illustration of coffee bean people and text
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Let us draw you in…

From the Nike ‘tick’, to the Kilimanjaro Beer ‘mountain’, great illustration in logo design or creating a character that people can instantly identify can play an essential part in building your brand and speaking directly to your target market.

With our experience and creative flare we can assist you in finding the most effective match for your needs from any, or all, of the following cornerstones of effective illustration…

  1. Hand drawn illustrations and vector drawings – Because our illustrators are responsive professional craftsman with an understanding of marketing and advertising across the various media platforms, they will liaise with you to decide what type of illustration will serve you best. It may well be worth opting for a totally unique authentic hand drawn illustration to convey a very specific message or evoke a very specific reaction in its audience. This is especially valid when looking to create an image that needs to stand the test of time. Vector drawings, digitally generated, are brilliant for banners or short term campaigns as they can be executed quickly and manipulated easily to suit very cost effectively.
  2. A brand defining character – Introducing a ‘living being’ to your brand helps build an emotional connection with your audience. Our mastery of style and technique combined with decades of experience in creating entertaining and engaging character design now comes to the fore. A single character can either ‘carry’ a brand or enhance and enrich your audience’s brand experience most cost effectively. 
  3. Typography (written works of art) – To create bespoke fonts, adapt existing fonts or incorporate symbolism and imagery into text used to be a specialised occupation, but the digital age opened the discipline up to new generations of designers and lay users. This means you can now have your company name, for example, that is multi-faceted as a logo, or even a brand defining character, instantly recognisable text, all in one single investment.