Image is everything

Posted by Kate Osborne on in General, Tips

camera, orange cup

Because more consumers are choosing to shop online, getting a good quality image on your site for your products and services is now more important than ever. Generic stock images may no longer be enough to drive your sales forward and retain your customers. You may well benefit from hiring a professional photographer or even conducting a photo shoot for your online store, so you have the best chance of showcasing all you have to offer. Here are some brilliant basic tips to ensure your ecommerce site is highly visual and allows people to buy with their eyes…

Location and lighting Prepare a suitable location and backdrop for staging your products ready for photographing, and ensure that the lighting is correct. In terms of priorities, lighting is what will make a fundamental difference to your photo shoot. So experiment with locations to make the most of any available natural lighting as well as using a lighting system to bring the levels to where you want them. It would also pay to invest in some good photo-editing software so that you are able to manipulate and enhance the images.

The product shoot You don’t need to spend a lot of money, in fact you can achieve some excellent results even using your smartphone camera, provided you have worked on getting the location and lighting right. Remember if you are taking pictures using models or in a public location, make sure you get all the required permits and licences beforehand. Experiment with as many test shots as you want and arrange to take shots from various different angles, so that you have plenty of options post-production.

Get organised If you are taking pictures of numerous products in the one photo shoot, make sure you have catalogued all of the items and use a number or tagging system that allows you to easily match up the images with the products when you come to put them all together for your online store.

Rule of thirds The ‘rule of thirds’ is simply a way of getting good results on a consistent basis. When you are composing your image, visualise a frame that is dividing your image into nine equal parts, created by making two vertical and two horizontal lines. The rule of thirds dictates that you place any important compositional elements of your product near the intersections of these imaginary lines. You could also try to use diagonal lines to make your photo more dynamic.

Click hear to learn more about the great options we can offer when it comes to photography.

Taken from feature by Jake Rheude, director of business development and marketing at Red Stag Fulfilment.