i catching design Tanzania were tasked with producing a business name, logo and brand that would translate easily across all media, stationery, clothing and other merchandise. It was critical that this iconic brand reflected the sensory ‘hit’ the discerning customer feels when actually in the premises; the colours, aromas and textures of Tanzania whilst also incorporating the business owner’s personal zest for life in her chosen colour scheme of turquoise and orange.
The work included:
- Brand identity (conception of business name)
- Illustrative logo to produce an iconic brand
- E-commerce website including copy
- Product & promotional photography